If You’re Stuck Somewhere near the Bottom of Google You’re Probably Searching How to Rank My Website
And that’s fair enough. If you’re not on page one of google.com.au for your business then chances are you’re not getting any traffic, at least not from the organic results. The following information will provide a brief outline to enhance your knowledge of how to rank my website and with that we trust you will speak with SERPedo to apply our expertise to drive traffic to your website.
There are a few areas to notice when you’re in a search engine such as google.com.au and want to improve your website rankings.
- Organic Search Results
The organic results are those that show without an ‘ad’ or ‘sponsored’ symbol. They are purely a listing that shows your website title, website url and description (the paragraph that is underneath the title and url). Ranking a website in this section would require SERPedo to work on the SEO. (Search Engine Optimisation).
Once upon a time, you could easily do this but with complex google algorithms these days, getting it right takes a lot of knowledge and skill…and hard work. Remember, we’ve been doing SEO and ranking websites for 10 years.
- Google Maps
The google Maps Listing area is prime ranking space and can bring in a ton of business for your website. To be able to have this opportunity you need a Google My business Page which SERPedo sets up for you.
If you do this incorrectly you will be suspended and getting out of the ‘sand box’ is not always a quick exercise.
- Google My Business
Your Google Business Listing can also take up prime real estate in the search engine results. If someone types your business name directly into the search box then you’ll find your business in a large box on the far right. If you haven’t claimed this yet, speak with SERPedo about how to claim it and use it for your benefit to reach more customers.
- Paid Ads
Paid Ads are also called (pay per click or PPC). This requires setting up a google adwords account, conducting research and creating killer copy to get that ‘click’ and convert searchers into customers.
In many cases, searchers are sent to a landing page rather than your home url. It depends on the campaign and your advertising objectives.
If you have the budget then this can be a great way to get clients quickly.
Technically Ranking a Website
For ranking a website organically there are two key areas that SERPedo works on:
- On-Page SEO
- Off-Page SEO
On-page SEO means working on the website itself. This includes pages, content, titles, descriptions, linking strategies, images, page speed and a range of other detailed work based on analysis.
Off-page SEO means work that is conducted to enhance the work done on your website. This includes listings, link building, guest posts, social accounts and sharing.
These days there are a mountain of tasks required to do a thorough job of SEO. If you’re a DIY, I wish you luck – you’re going to need it. Alternatively speak with SERPedo to rank my website.